Another Example of Choosing Online Over Print and TV
Pepsi-Cola will be marketing their new line of beverages online, another example of major companies’ using their advertising dollars for the web instead of traditional media like TV and print.
The decision by Pepsi to introduce their no-calorie, carbonated beverages, Tava, online is another sign of the shift in using new media to brand an emerging product, especially one aimed at educated, young, middle-class professionals.
The campaign will completely bypass print and television, using its own web site, Tava.com, banners, sampling events and delivery of free drinks to hip companies like Google and MTV for brand marketing.
